The opticians Jacobsen wanted a unique store to signalize good craftmanship and modern design.
We visualized the shop interiors as a display of jewels to attract customers With wall to ceiling windows from the street levels.
White pigmented wood is the main backdrop for the spectacles, showing them off clearly against the light materials.
Several distinct details in the shelves and the shop counter creates a unique design. The lighting is specifically used as an effect to catch the eye when it’s dark outside, and to underline the warm glow of the wood features. This is particularily relevant in Tromsø, as it’s dark 24/7 several months a year.